I have this setup in mind to register a business name (sole-proprietorship) which will be my main business entity and to also register one (for starters) name which I'll use as the brand name. I'd like to use the main business as the one with all the operational capabilities and pay taxes as the business under that particular name while this additional name would only serve as a brand my customers would identify the products with. Kind of a company - parent company thing.
Is this as simple as registering the two business names and then paying taxes as that parent company and using the brand name with all customer related transactions, advertising etc?
Any advice is appreciated. I'm in New York btw
Reply : infotaxsquare.com
You have the following options if are planning to register your business as a sole proprietor.
If registering as a sole proprietor then you will register it under your legal name
you can create a dba by using other than your personal name
If you do not want any one use this name then you can trade mark or service mark it
As a sole proprietor you can only pay taxes on personal level