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Michael Holland   wrote on : Wed Mar 10th,2010   Back to Article

In November of 2008 I registered my company as MHE Printing LLC. At the present time my company provides other services and I'd like for my company name to reflect that diversity. How can I do this without changing my original date (November 2008)? And what is the cost of doing so? Thank You, Mike holland

Reply :
Add An Additional Name For the Diversified Advertising Under A Legal Business Entity

A DBA which is an abbreviation of Doing Business As, and it is an alternative to add multiple names to advertise different products and services under one entity, instead you create a new entity to brand different products and services. A DBA does not have the same legal rights or protected as a legal entity does, and in most states multiple businesses can use the same name unless it it protected by a trademark statute.

Features of a DBA:

  • You can add a dba name in the bank in addition to a legal entity name to receive payment by a fictitious name as well.
  • A unique dba name helps to make different products a brand by a diversified advertising.
  • Label or link each new product with a unique dba name to expand the targeted audience.

Contrast among the legal entity name registration, DBA for an entity registration and trademark registration?

  • A legal entity is a corporation or an LLC register with the secretary of state.
  • A DBA is an additional name which normally considers to register under an entity to organize an effective advertising campaign for the diversified advertising;
  •  Whereas trademarking does not let anyone use the same name within the state, across the nation or worldwide. It depends, how the trademarking was filed. The most popular fashion of the trademarking is "across the nation". The process for a trademarking is estimated 8-12 months, and classification is a key in approving a trademark application.

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