If we say, the present era is an era of smart technology then it wouldn’t be wrong. Technology is integrated in our lives. Any kind of information can be viewed or shared anytime and anywhere through computers, tablets and mobile phones. Social media is an easiest and instant way of access to information. People across the world use different channels of social media to interact or get in touch with each other to create and expand network.
Business persons exclusively take an advantage of digital marketing via social media, Email marketing, SMS marketing, SEO, etc. to promote and build their business reputation and brand recognition around the world. Let’s take a look that why digital marketing is important and how does it helpful to grow a business.
A digitally run business does not only increase revenues, but also reduce the labor cost by using the out of country talent.
Advantages of Digital marketing:
- Provides a balanced growth opportunities for small and medium businesses:
Big advantage of digital marketing is to provide same opportunities to small and medium businesses to get the share of their targeted no. of audience. Digital marketing allows them an able to compete and run their marketing campaigns with a much smaller advertising budget. It provides them equivalent resources for their marketing processes.
- A low cost solution:
Digital marketing is a low cost solution compares to traditional marketing. It allows you a different cost cutting options which enables you to evaluate your advertising cost compare the result of your campaign. It offers some following cost effective models like;
- CPL (cost per leads):
Where advertiser pays on every sign-up by its customer.
- CPC (cost per click):
In that model, advertiser will pay on every click by viewer; either it’s been redirected to their website or landing page.
- CPI (cost per impression):
Advertiser pays to publisher a specified amount on every 1000 impressions.
Above cost-cutting models are very helpful for business owners that how to allocate their advertising budget for getting-up their expected and targeted goals.
- Potential to increase your sales
Businesses those are using different models of digital marketing are more capable to increase their sales as traditional marketing. Through digital marketing, viewers can be converted into leads as well as become your costumers and subscribers. Digital marketing is known to generate much profit in a very less time and with very less investment because of its rapid conversion rate.
- Monitoring to competitor activities
Time to time more and more companies focus on digital marketing and this is the reason that market gets very competitive as before. By digital marketing tools you can be keeping an eye on your competitor activities. It allows you to track your competitor products, services and marketing strategies so it gives you a confidence to learn from them and to make better marketing strategies and it would be helpful to run much better advertising campaign.
- Interact with your customers
For businesses it is very important to know that what customers are saying about its products or services. Digital marketing facilitates you to interact and communicate with audience, customers or subscribers. Engagements in any form would let you know that what your customer expect to get with your business or brand.
- Build a business reputation
Digital marketing plays an important role to build your business reputation. It helps you to know customer reaction about your product or brand. Good business reputation is essential and should always tries to response of engagements in real time. When customer is satisfied then he will share his experience with others about your brand and products. Your good response to customers will make a difference to build a successful reputation of your business.
Types of Digital marketing
- Social media Marketing:
One of the most popular types of digital marketing is social media marketing. The rise of Face book, Twitter, LinkedIn, Instagram, YouTube and many other platforms has created a marketplace where businesses can connect with audiences.
- Email Marketing:
digital marketing channel which is used to market brands and businesses through emails. It is an easy to measure, less expensive way of digital marketing.
- Search engine marketing:
Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines. With SEM you purchase advertisement space that appears on a user’s SERP. The SEO help users find the product or company in unpaid search results. The most common paid search platform is Google AdWords.
- Online advertising:
In Online advertising you advertise on other people’s websites. You may want to buy banner space on a specific website, and you pay the website owner either based on the number of impressions, or the number of clicks the advert receives.
